Culinary Industry Development Strategy In Tanjungpinang City

Abstract

This study aims to determine the development strategy of the culinary industry in the city of Tanjungpinang, more precisely in two culinary locations in Tanjungpinang city, namely the bintan Center street food area. The problem in this study is the decreasing number of traders and visitors in these two areas, both the street food culinary area and. For this reason, it is necessary to have efforts made by the manager, namely BUMD, because the culinary industry is one of the largest contributors to regional income. In this study using a qualitative approach with a type of case study research (case study). The data collection technique is by conducting interviews and documentation. The theory used is Michael A. Porter's theory with indicators of lowcost strategy, differentiation strategy, and focus strategy. The results of this study indicate that the development strategy of the culinary industry in Tanjungpinang city with low cost, differentiation and focus is still not optimal, in carrying out its strategy BUMD has obstacles, especially in the differentiation they do.