Marketing Policy Strategi For Micro, Small, And Medium Enterprises In Bintan Tourism Area

Abstract

The purpose of this study is to describe the marketing policy strategy of micro, small, and medium enterprises in the Bintan tourism area. The analysis technique in this study is a type of qualitative analysis that refers to the theory of Miles and Huberman. The results of the study show that the marketing policy strategy carried out is to create an MSME development program issued by the government, namely by facilitating Micro Enterprises to become Small Businesses in the development of production and processing, marketing, human resources, as well as design and technology. The obstacle that is still often faced is in digital marketing, namely the lack of skills of MSME actors in utilizing existing technology.