Winning Strategy of the Ansar Ahmad and Nyangnyang Haris Pratamura Pair in the 2024 Riau Islands Gubernatorial Election

Abstract

Abstract. The victory of Ansar Ahmad and Nyangnyang Haris Pratamura in the 2024 Riau Islands gubernatorial election reflects the dynamics of local politics shaped by structural, cultural, and strategic campaign factors. This study aims to analyze the determinants of their electoral success through the lens of political sociology and rational choice theory. A descriptive qualitative method was employed using a case study approach, drawing on secondary data such as election results, media documentation, and relevant literature. The findings reveal that their victory was supported by strong political party coalitions, a religious-nationalist public image, and campaign strategies tailored to the needs of both coastal and urban communities. Furthermore, an identity-based approach rooted in Malay culture and religiosity strengthened their electoral appeal in a society that highly values local cultural traditions. In conclusion, the success of the Ansar–Nyangnyang pair was not solely determined by political strength or prior achievements but also by their ability to interpret the social context and design campaign strategies aligned with the aspirations of the local electorate.